Dear Sir, Madam, or other, 

     I am familiar with your product through your mass marketing. 

I like the print ads, but the TV commercials are even better. My 

favorite had a girl in it with brown hair. I would like to know her 

name, but that’s not the reason for my letter. 
 

     For the last fifteen years I have studied body odor. I’m not a 

professional, just a hobbyist, but in my vast research, I have 

discovered that body odor is the result of bacteria. For years and 

years I just thought people smelled bad. My studies are conclusive 

and you can even check with my test subject, Mr. Biggs, my 

neighbor, he can corroborate my findings. 
 

     The purpose of this letter is to inform you that I would like to 

begin manufacturing Anti-Bacterial Deodorant and I want you to 

sell it for me. I have spent a great deal of time considering the ad 

campaign and would be willing to show you the various sketches, 

crayon drawings and wood carvings I’ve prepared. I’ve also 

considered the brand name, and felt “Snipper-1” would be 

appropriate. Mr. Biggs suggested “Stink-Be-Gone”, but I felt that 

was flat and unimaginative. 
 

     Please respond promptly, as warm weather approaches. 

 
     Your friend in need, 

     Kenneth Snipps